This Launch Factory call introduces coaches to Launch Acceleration as the Start component of Profit Acceleration OS. BJ explains why service-based businesses are the focus, how Launch can become a gateway into long-term coaching, how to start conversations with aspiring entrepreneurs, and how to use the Launch Right quiz. Tori also walks through the marketing materials inside each kit and the Launch Marketing Suite, including the website, CRM, campaigns, onboarding, support, and 40% recurring affiliate opportunity.