Launch Profitable Service Businesses

Key Points:

0:00 – Opening and Welcome
BJ opens the Launch Acceleration call and welcomes everyone.

0:28 – High-Level Foundation
BJ explains that the call will stay fairly high level because Launch Acceleration is still in the early rollout phase.

0:49 – Questions Held for Q&A
BJ asks coaches to write down questions and save them for the Q&A portion.

1:30 – Coach Locations
BJ asks attendees to share where they are joining from.

3:00 – How to Use Launch Acceleration
BJ begins framing how coaches can use Launch Acceleration and Launch Factory to grow their own coaching businesses.

4:00 – Profit Acceleration OS
BJ explains that the system is Profit Acceleration OS, built around helping businesses start profitable, grow profitable, and exit profitable.

4:30 – Start, Grow, Exit Muscle Memory
Coaches are encouraged to build muscle memory around the terms Start, Grow, and Exit.

5:18 – Launch Acceleration Overview
BJ explains that Launch Acceleration is generally a 90 to 120-day program for helping someone launch a service-based business.

6:00 – Launch Kits Planned
Torie shares that 30 launch kits are planned, with eight live currently and new kits coming every one to two weeks.

6:45 – Kit Requests and Priorities
Coaches can send requests to support if there is a specific industry they want prioritized.

7:19 – Why Service-Based Businesses
BJ explains that service-based businesses are lucrative because they can have low overhead, high gross margins, minimal startup costs, flexibility, and strong demand.

8:00 – AI and Human Service Businesses
BJ notes that many service businesses still require human interaction, such as window washing, photography, and event planning.

9:00 – Fast to Start and Fast to Clients
Service businesses can often get started quickly and get clients quickly when the right marketing assets and process are in place.

10:00 – Customer Service Matters
BJ notes that many service-based businesses do not serve well, which creates an opportunity for coached businesses to stand out.

10:35 – Same 12-Step Plan Across Kits
The specific marketing changes by industry, but the core step-by-step process is largely the same.

11:00 – Launch as a Gateway
BJ explains that Launch should be thought of as a gateway into one-on-one coaching, not only a short-term startup program.

11:23 – First Three to Five Months
For someone starting a home organizing business, the first few months may include LLC setup, bank documents, business basics, and launch support.

12:00 – Move Into Ongoing Coaching
After the 12-step launch process, the coach should think about how to move the client into PAS, group coaching, or one-on-one coaching.

13:00 – Cohort or Group Model Option
Some coaches may use Launch in a group or cohort model, which is also acceptable.

14:17 – Start Profitable From Day One
BJ explains that many people start businesses out of necessity but do not think about profitability from day one.

15:00 – Coach as Start-Grow-Exit Strategist
Coaches should become known as people who help businesses start profitable, grow profitable, and exit profitable.

16:00 – Why Businesses Fail
BJ asks why 50% to 80% of businesses fail before year five. The answer centers on money, cash flow, and not enough profit.

17:00 – Launch Profitable, Then Grow Properly
When businesses start profitably, they are better positioned to grow properly and become long-term coaching clients.

17:37 – Who Is a Launch Prospect?
Potential prospects include professionals, stay-at-home parents, teachers, people at networking events, or people in between jobs.

18:00 – Many People Think About Starting a Business
BJ notes that starting a business is one of the most common things people think about, second only to writing a book.

18:45 – 500,000 Businesses Started Monthly
BJ states that more than 500,000 businesses are started each month in the U.S., based on filings, accounts, loans, and related requests.

19:30 – Start the Conversation
Coaches can ask, “Have you ever thought about starting a business?” in natural conversations.

20:00 – Build the Muscle Memory
BJ encourages coaches to get inquisitive and build the habit of looking for launch conversations in daily life.

21:00 – Launch Right Quiz
BJ introduces the Launch Right quiz as a tool inside Launch Factory to help prospects identify a potential service business.

22:00 – Where to Find Launch Right
Torie shows that Launch Right is inside Coaching Tools, then Launch Factory.

22:30 – Quiz Questions
The quiz asks about budget, preferred work style, working inside or outside, carrying gear, team preferences, experience level, hours, and speed to income.

24:00 – Quiz Results
Torie demonstrates that the quiz can recommend an industry, such as house cleaning, and provide other suitable options like handyman, moving and packing, carpet cleaning, or landscaping.

25:00 – Businesses Anyone Can Start
Torie explains that the chosen business types do not require college degrees, special education, or major overhead.

26:00 – Launch Right as Conversation Tool
BJ explains that the quiz gives coaches an interactive way to move a conversation forward with someone who is interested but unsure.

27:00 – 12-Step Program
BJ explains that the 12-step Launch process is tactical and practical, with an MBA-style structure for starting a business.

28:00 – Not Just Theory
A major reason Launch was created is that many startup programs are too theory-based and do not provide a hands-on roadmap.

29:00 – Five-Phase Conversation Flow
BJ introduces a five-phase conversation framework: open the conversation, explore the why, educate and reframe, surface the gap, and bridge to the assessment.

29:50 – Opening Question
The conversation can begin with, “Have you ever thought about starting a business before?”

30:20 – Side Hustle vs. Bigger Business
Some prospects may want a side hustle, while others may want to replace a job or build a larger company.

31:00 – Explore the Why
Coaches should understand whether the prospect wants more income, freedom, control, or something else.

31:45 – Do Not Prescribe Too Early
BJ cautions coaches not to jump too quickly into prescribing a business idea before understanding the person.

32:20 – Surface the Gap
Coaches can ask whether the bigger hurdle is not knowing how to start or not knowing where to start.

32:50 – Service Business Talking Points
BJ gives talking points for why service businesses are a smart first move: low startup, fast to first revenue, easy to test, and flexible.

33:17 – Local Service Demand
BJ asks coaches to think about all the home services people need over 10 years, from refrigerator repair to pressure washing.

34:00 – Tradespeople Need Strategy
Many service providers are good tradespeople but lack strategic business thinking.

34:41 – Reframe Fear of Failure
BJ encourages coaches to acknowledge fear and reframe service businesses as a lower-risk way to start compared with expensive franchises.

35:08 – Side Hustle Exit Ramp
A service business can start as a side hustle and become an exit ramp from a job.

36:30 – Sample Conversation Purpose
BJ explains that the sample conversation helps coaches build muscle memory for real-world situations.

38:00 – Do Not Skip the Why
The coach should understand whether the prospect wants a seven-figure business, college money, more freedom, or a side income.

39:00 – Same Style as Three Doors
BJ connects this conversation to the Three Doors and Hidden Profits style of conversation from Get Your First Client.

40:00 – Marketing Is a Major Differentiator
BJ explains that many new service businesses have weak or bland marketing, making Launch Factory’s built-in materials a major advantage.

40:35 – Launch Kit Marketing Materials
Torie shows that every kit includes marketing assets inside Step 7: Brand and Online Presence.

41:00 – Editable, Print-Ready Assets
Each kit includes ready-to-edit business cards, postcards, review request cards, referral request cards, door hangers or rack cards, and a lead magnet.

42:00 – Lead Magnet Example
The family photography kit includes a lead magnet such as “How to Hire a Great Family Photographer.”

42:37 – Launch Marketing Suite
Torie explains that for $197/month, clients can get the tools they need to run the business, including the website, CRM, email, campaigns, social planner, text messaging, reputation, and support.

43:15 – Gray Label Support
The Launch Marketing Suite is gray labeled and does not say Focused. Clients will know it as Launch Marketing Suite.

44:00 – Onboarding Included
Each client receives onboarding to set up their phone number, email, website, A2P, and related assets.

45:27 – Affiliate Program and 40% Revenue Share
Torie explains that coaches will receive an affiliate link and earn 40% of the $197/month for as long as the client remains subscribed.

46:33 – Gray Label Explanation
Torie explains that coaches can refer to Launch Marketing Suite as their partner or agency team supporting the client.

47:31 – Coach Website Updates Coming
Torie says support can help coaches add links to their websites now, with more full funnels and marketing materials coming later.

48:00 – Marketing Suite for Existing Clients
Torie confirms the Launch Marketing Suite can also be offered to existing business clients, not just new launch clients.

49:00 – Marketing Materials Coming
Upcoming resources include conversation starter flyers, a launch checklist, and “five mistakes” style materials.

49:30 – Ads May Be Added Later
Launch Marketing Suite may eventually offer ad services, but clients should first get the core assets, lead magnet, and drip campaigns in place.

50:22 – Suggested Coaching Price
BJ frames pricing by reminding coaches that Launch should ideally feed into ongoing one-on-one or group coaching.

51:00 – Karl’s Pricing Frame
Karl suggests $1,497/month as a general frame, with adjustments depending on the client and structure.

51:43 – Non-Franchise Franchise Frame
Karl says Launch Factory is affectionately the “non-franchise franchise” because it gives the guidance and assets of a franchise without the heavy upfront costs.

52:15 – Franchise Comparison
Buying a franchise may involve $50K to $100K upfront, a non-compete, royalties, and exit penalties.

53:00 – Scaled Pricing
Karl recommends scaled pricing, such as $497, $997, $1,497, and then $1,997/month, rather than downsell too far.

53:59 – Product for the 95%
Karl says 5% of people start companies, which makes this a product for the other 95%.

54:34 – Deliverables Cost Clarified
Torie clarifies that the print-ready marketing assets inside the kits are included at no additional cost.

55:11 – $197 Is a Strong Deal
BJ explains that compared with typical costs for websites, CRM, email, and marketing assets, $197/month is a strong value.

55:49 – Stickiness
BJ explains that the Launch Marketing Suite creates stickiness because even if the client is not coaching anymore, they remain connected through the website, CRM, and tools.

56:50 – Homework: Pick a Kit
BJ tells coaches to pick one live kit and go through it step by step.

58:24 – Beta Reminder
BJ reminds everyone that Launch is still in beta and that feedback will help improve the program.

59:11 – More Resources Coming
More launch kits, brochures, outreach materials, and marketing resources will continue to roll out every one to two weeks.

1:00:13 – Make a Copy of the Document
BJ shares the document link and reminds coaches to make their own copy instead of requesting edit access.

1:01:00 – Start Building a List
BJ closes by encouraging coaches to think about who they need to talk to and to start building their list.

1:01:30 – Future JV Conversations
Future calls will cover joint ventures with CPAs, chambers, and other partners.

1:01:40 – Closing
BJ closes the call and reminds coaches about Thursday’s Get Your Next Client call.

Five Key Takeaways

• Launch Factory fits inside Profit Acceleration OS as the “Start” part of Start, Grow, Exit.
• Launch Acceleration is designed to help people start service-based businesses profitably in about 90 to 120 days.
• Service businesses were chosen because they can be low overhead, high margin, flexible, fast to launch, and easier to start without heavy credentials or franchise-level investment.
• Launch should be viewed as a gateway into long-term coaching, not only a short-term startup offer.
• The Launch Marketing Suite gives new business owners the website, CRM, campaigns, reputation tools, onboarding, and support they need, while giving coaches a recurring affiliate revenue opportunity.

Notable Quotes

“Profit Acceleration OS is start profitable, grow profitable, and exit profitable.”

“Start, grow, exit. That is the operating system.”

“Launch Acceleration is a 90 to 120-day program.”

“The money in service-based businesses is extremely lucrative.”

“Low overhead costs, high gross margins.”

“Think about it as a gateway to your one-on-one clients.”

“Have you ever thought about starting a business?”

“Many of them either don’t know what, or they know what and they don’t know how.”

“This is going to give them a couple of options.”

“This is something that anybody can do at any skill level.”

“Low startup, fast to first revenue.”

“They don’t have to bet the farm.”

“You don’t have to do any of that work.”

“Launch Marketing Suite.”

“You will get 40% of that forever and ever.”

“Non-franchise franchise.”

“Product for the 95%.”

“Stickiness.”

Action Steps from the Call

1. Start using the Profit Acceleration OS language.
2. Practice saying Start, Grow, Exit.
3. Think of Launch as the Start portion of the operating system.
4. Review Launch Factory inside Coaching Tools.
5. Review the Launch Factory overview page.
6. Open the Kit Library.
7. Pick one live launch kit.
8. Go through that kit step by step.
9. Study the 12-step launch process.
10. Review Step 7: Brand and Online Presence.
11. Review the print-ready marketing assets.
12. Review the business card templates.
13. Review the postcard template.
14. Review the review request card.
15. Review the referral request card.
16. Review the door hanger or rack card.
17. Review the lead magnet.
18. Think through who in your network may want to start a business.
19. Ask people naturally, “Have you ever thought about starting a business?”
20. Listen for whether they want a side hustle, new career path, or full business.
21. Explore why they want to start something.
22. Ask what has kept them from starting.
23. Do not prescribe a business idea too early.
24. Use the Launch Right quiz when someone does not know what business to start.
25. Use the Launch Right quiz live if possible.
26. Walk prospects through the quiz in about 10 minutes.
27. If they already know what business they want, bypass the quiz and move the conversation forward.
28. Use service-business talking points in conversations.
29. Explain low startup costs.
30. Explain fast path to first revenue.
31. Explain flexibility.
32. Explain lower risk compared with a franchise.
33. Reframe fear of failure.
34. Position the business as a possible side hustle first.
35. Consider cohort models if that fits your business.
36. Consider one-on-one launch coaching if you want long-term clients.
37. Plan how Launch clients can move into PAS.
38. Plan how Launch clients can move into group coaching.
39. Plan how Launch clients can move into ongoing one-on-one coaching.
40. Review the Launch Marketing Suite.
41. Understand the $197/month client cost.
42. Explain that the suite includes website, CRM, email, campaigns, social planner, text messaging, reputation, and support.
43. Explain that Launch Marketing Suite is gray labeled.
44. Tell clients they will work with your partners at Launch Marketing Suite.
45. Use your affiliate link once available.
46. Track the 40% recurring revenue opportunity.
47. Offer Launch Marketing Suite to existing business clients when appropriate.
48. Wait for upcoming launch flyers, checklists, and “five mistakes” materials.
49. Consider $1,497/month as a launch coaching pricing frame.
50. Consider scaled pricing when needed.
51. Use “non-franchise franchise” as a positioning frame when useful.
52. Send kit requests or suggestions to support.
53. Send beta feedback to support.
54. Make your own copy of the launch conversation document.
55. Start building a list of people, CPAs, chambers, and other partners who may connect you with aspiring business owners.

Resources & Tools Mentioned

• Launch Factory
• Launch Acceleration
• Profit Acceleration OS
• Start, Grow, Exit
• Start Profitable
• Grow Profitable
• Exit Profitable
• Launch Kits
• Kit Library
• Launch Right Quiz
• Coaching Tools
• Service-Based Businesses
• 12-Step Launch Program
• Home Organizing Business
• House Cleaning Kit
• Handyman Kit
• Moving and Packing Kit
• Carpet Cleaning Kit
• Landscaping Kit
• Family Photography Kit
• Brand and Online Presence
• Business Cards
• Postcards
• Review Request Cards
• Referral Request Cards
• Door Hangers
• Rack Cards
• Lead Magnets
• Launch Marketing Suite
• Website
• CRM
• Email Campaigns
• Social Planner
• Text Messaging
• Missed Call Text Back
• Reputation Tools
• A2P Setup
• Phone Number Setup
• Onboarding Call
• Affiliate Link
• 40% Revenue Share
• Gray Label Support
• FBS
• PAS / Profit Acceleration Software
• Done-for-You Group Coaching
• Chambers
• CPAs
• Small Business Development Centers
• Franchise Comparison
• Non-Franchise Franchise
• Launch Conversation Framework
• Launch Checklist
• Five Mistakes Resource
• Support