ASK THE EXPERTS CALL RECORDINGS

Explore our full archive of Ask the Experts calls—packed with strategies, insights, and practical tips to grow your coaching business. Use the search bar to quickly find calls by keyword or filter by main topic to zero in on what matters most to you.

Each call includes a quick summary so you can find the right session fast.

Get Your First ClientLead GenSales + Closing

Master the Magnetic Factor

This Get Your First Client call introduces the Magnetic Factor, a relationship-building framework that helps coaches become clearer, more familiar, more trusted, and more effective at inviting prospects into the right next step. BJ and Karl show why clarity, consistency, better questions, and simple invitations are what make business owners lean in before a strategy ever has the chance to work.

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Lead GenMarketingWorkshop Wednesday

Build Your Coaching MDP

This Workshop Wednesday helps coaches create their own market-dominating position by defining who they serve, what problem they solve, what emotional pain they relieve, and what makes them uniquely qualified to help. The call reinforces that coaches can niche by industry or by problem, and that the strongest MDPs come from diagnosing the real issue beneath the surface.

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Get Your First ClientLead GenSales + Closing

Pass the Gas Station Test

This Get Your First Client call teaches coaches how to explain what they do with clarity, confidence, and curiosity. BJ introduces the Gas Station Test and a simple formula coaches can use to create stronger intros, bios, networking lines, and sales conversations that lead naturally to coffee, the simulator, or a full assessment.

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Lead GenSales + ClosingWorkshop Wednesday

Win the Coffee Before the Close

This Workshop Wednesday teaches coaches how to win trust before the close by using a relationship-first coffee process. Gary shows why coaches should stop pitching too early, wait for the business owner to ask what they do, then use the simulator as a simple demonstration that leads naturally to an assessment.

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Ask The ExpertLead GenPASSales + Closing

Become the Business Operating System

This Joint Ask the Expert call shows coaches how to strengthen sales conversations by building relationships first, then using the simulator and operating system to demonstrate value. Karl covers JV relationships, business brokers, high-value prospects, rapport, staffing problems, and the three “bombs” coaches should have ready before important conversations.

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Get Your First ClientLead GenPAS

Create Consistent Client Conversations

This Get Your First Client call shows coaches how to create consistent messaging across conversations, social posts, simulator walkthroughs, and assessments. BJ demonstrates how to use the Jumpstart 12 book, AI Coaching Dojo, Social Sal, FBS social planner, and industry strategy guides to build content and conversations that connect business owner stress back to profit acceleration.

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Ask The ExpertLead GenPASSales + Closing

Use Free Coaching Strategically

This Joint Ask the Expert call reframes free coaching as a strategic way to buy ideal clients and move them into long-term paid coaching. Karl walks through the $97 test drive, scaled pricing, the order form close, fulfillment structures, and how to use early wins like cost control and price increases to make the coaching feel paid for.

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Lead GenSales + ClosingWorkshop Wednesday

Fill Your Workshop Seats

This Workshop Wednesday shows coaches how to use chambers and local events to create workshop opportunities that actually lead to assessments. The focus is not just the presentation. It is choosing the right chamber, building relationships, filling seats, using the simulator, and following up after the event.

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Lead GenWorkshop Wednesday

Use the First Client System

This Workshop Wednesday reviews the Get Your First Client system and shows coaches where to find the First Three Clients dashboard inside PAS. The call walks through the core pieces of BJ’s training, including curiosity posts, warm network outreach, clear messaging, better questions, imperfect action, strategy selection, AI Dojo practice, and simulator mastery.

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