Ask The Experts Call Recordings
Explore our full archive of Ask the Experts calls—packed with strategies, insights, and practical tips to grow your coaching business. Use the search bar to quickly find calls by keyword or filter by main topic to zero in on what matters most to you.
Become the Business Operating System
This Joint Ask the Expert call shows coaches how to strengthen sales conversations by building relationships first, then using the simulator and operating system to demonstrate value. Karl covers JV relationships, business brokers, high-value prospects, rapport, staffing problems, and the three “bombs” coaches should have ready before important conversations.
Create Consistent Client Conversations
This Get Your First Client call shows coaches how to create consistent messaging across conversations, social posts, simulator walkthroughs, and assessments. BJ demonstrates how to use the Jumpstart 12 book, AI Coaching Dojo, Social Sal, FBS social planner, and industry strategy guides to build content and conversations that connect business owner stress back to profit acceleration.
Build Premium Coaching Offers
This Workshop Wednesday shows coaches how to build premium offers for premium clients by increasing the capacity behind the offer. Courtney explains that higher fees only become believable when the coach can diagnose bigger problems, deliver stronger outcomes, prove value, and support implementation at a higher level.
Use Free Coaching Strategically
This Joint Ask the Expert call reframes free coaching as a strategic way to buy ideal clients and move them into long-term paid coaching. Karl walks through the $97 test drive, scaled pricing, the order form close, fulfillment structures, and how to use early wins like cost control and price increases to make the coaching feel paid for.
Use the $97 Test Drive
This Get Your First Client call introduces the $97 Test Drive, a simple way to lower the barrier for prospects and create early coaching momentum. Coaches learn how to approach businesses already spending money on ads, use the simulator and assessment as the next step, and ramp clients into full coaching through value, accountability, and the business operating system.
Fill Your Workshop Seats
This Workshop Wednesday shows coaches how to use chambers and local events to create workshop opportunities that actually lead to assessments. The focus is not just the presentation. It is choosing the right chamber, building relationships, filling seats, using the simulator, and following up after the event.


