Ask The Experts Call Recordings
Explore our full archive of Ask the Experts calls—packed with strategies, insights, and practical tips to grow your coaching business. Use the search bar to quickly find calls by keyword or filter by main topic to zero in on what matters most to you.
Build the Foundation First
This Joint Ask the Expert call shows coaches how to keep prospects grounded in the right order: foundation first, tactics second. Karl, Scott, Venus, Jacob, and RJ discuss meaningful conversations, confidence in the room, validating the prospect’s goal, using the simulator, scaled pricing, and why the right operating system must come before adding new growth ideas.
Master the Magnetic Factor
This Get Your First Client call introduces the Magnetic Factor, a relationship-building framework that helps coaches become clearer, more familiar, more trusted, and more effective at inviting prospects into the right next step. BJ and Karl show why clarity, consistency, better questions, and simple invitations are what make business owners lean in before a strategy ever has the chance to work.
Build Your Coaching MDP
This Workshop Wednesday helps coaches create their own market-dominating position by defining who they serve, what problem they solve, what emotional pain they relieve, and what makes them uniquely qualified to help. The call reinforces that coaches can niche by industry or by problem, and that the strongest MDPs come from diagnosing the real issue beneath the surface.
Sell the Board on the Value
This Joint Ask the Expert call shows coaches how to resell value when a board, partner, or decision-making group needs to approve the work. Karl coaches James through a board-level presentation challenge, then helps Lori and Mark think through bank, lender, and merchant partnerships built around one clear idea: help business owners become more profitable, and the partnership becomes much easier to justify.
Pass the Gas Station Test
This Get Your First Client call teaches coaches how to explain what they do with clarity, confidence, and curiosity. BJ introduces the Gas Station Test and a simple formula coaches can use to create stronger intros, bios, networking lines, and sales conversations that lead naturally to coffee, the simulator, or a full assessment.
Win the Coffee Before the Close
This Workshop Wednesday teaches coaches how to win trust before the close by using a relationship-first coffee process. Gary shows why coaches should stop pitching too early, wait for the business owner to ask what they do, then use the simulator as a simple demonstration that leads naturally to an assessment.