ASK THE EXPERTS CALL RECORDINGS

Explore our full archive of Ask the Experts calls—packed with strategies, insights, and practical tips to grow your coaching business. Use the search bar to quickly find calls by keyword or filter by main topic to zero in on what matters most to you.

Each call includes a quick summary so you can find the right session fast.

Workshop Wednesday

PASSales + ClosingWorkshop Wednesday

Make the Coaching Offer

This Workshop Wednesday call gives coaches practical language for making clear offers after a PAS conversation. John reviews the Magnetic Factor, Three Doors, positioning, and authority, then walks through how to invite prospects into a Hidden Profits Conversation, Profit Simulation, premium one-on-one coaching, and downsell options without overwhelming or confusing them.

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Sales + ClosingWorkshop Wednesday

Clarify Your Coaching Offer

This Workshop Wednesday call helps coaches clarify their offers so prospects know exactly what the next step is. John walks through the Three Doors, entry-level, foundation, and premium offer tiers, then helps coaches define who they serve, what problems they solve, how their process works, and what outcomes clients can expect.

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Group CoachingLead GenWorkshop Wednesday

Turn Chambers Into Lead Gen

This Workshop Wednesday call shows coaches how to turn chambers and networking groups into lead generation channels by offering Done-for-You Group Coaching as a member benefit. Zoe explains how the chamber can promote the benefit, keep the revenue, send new member contacts to the coach, and create a path for one-to-one business assessments, deeper trust, and new coaching clients.

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PASSales + ClosingWorkshop Wednesday

Handle Objections With Confidence

This Workshop Wednesday call gives coaches a practical close and objection-handling process for after the PAS assessment. John walks through presenting the implementation timeline, asking for time commitment, framing the investment against ROI, handling common objections, using the $97 test drive, and creating guarantees backed by monthly P&Ls and clear client work requirements.

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Lead GenSales + ClosingWorkshop Wednesday

Install Your Prospecting System

This Workshop Wednesday call helps coaches stop winging their prospecting and install a simple system they can actually run. Gary walks through cold, warm, and dormant entry points, a fixed follow-up cadence, observation-reason-question openers, and a worksheet that helps coaches schedule touches two and three before the first message ever goes out.

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MarketingPASWorkshop Wednesday

Build the Full MDP

This Workshop Wednesday call goes deeper into Market Dominating Position and shows why MDP is much more than a statement. Courtney walks through the 5×5 MDP Creation System, the 5×3 value delivery model, and the way service, selection, pricing, and Jumpstart 40 strategies work together to make a business the logical choice in the mind of the ideal client.

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PASSales + ClosingWorkshop Wednesday

Price the Value, Not the Hour

This Workshop Wednesday call teaches coaches how to price from value instead of time. Zoe shows how to use curiosity questions, the ROI screen, client pain, commitment testing, and simple math to help prospects see coaching as an investment that can create measurable profit, freedom, and change.

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Lead GenMarketingWorkshop Wednesday

Build Your Coaching MDP

This Workshop Wednesday helps coaches create their own market-dominating position by defining who they serve, what problem they solve, what emotional pain they relieve, and what makes them uniquely qualified to help. The call reinforces that coaches can niche by industry or by problem, and that the strongest MDPs come from diagnosing the real issue beneath the surface.

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Lead GenSales + ClosingWorkshop Wednesday

Win the Coffee Before the Close

This Workshop Wednesday teaches coaches how to win trust before the close by using a relationship-first coffee process. Gary shows why coaches should stop pitching too early, wait for the business owner to ask what they do, then use the simulator as a simple demonstration that leads naturally to an assessment.

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MarketingSales + ClosingWorkshop Wednesday

Build Premium Coaching Offers

This Workshop Wednesday shows coaches how to build premium offers for premium clients by increasing the capacity behind the offer. Courtney explains that higher fees only become believable when the coach can diagnose bigger problems, deliver stronger outcomes, prove value, and support implementation at a higher level.

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