ASK THE EXPERTS CALL RECORDINGS

Explore our full archive of Ask the Experts calls—packed with strategies, insights, and practical tips to grow your coaching business. Use the search bar to quickly find calls by keyword or filter by main topic to zero in on what matters most to you.

Each call includes a quick summary so you can find the right session fast.

Exit AccelerationLead GenSales + Closing

Use the Three Exit Doors

This Exit Acceleration call teaches coaches how to move exit conversations beyond vague follow-up. BJ introduces the three exit doors: a deeper conversation, the online Exit Readiness Score, and the Exit Readiness Challenge. Coaches learn how to ask better questions, listen for owner signals, make a clear invitation, and use the Coaching Dojo to prepare stronger exit conversation starters.

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Client RetentionHigh Ticket TuesdaySales + Closing

Turn Trust Into Clients

This High Ticket Tuesday call centers on risk reversal, listening, rapport, and the strategy of buying ideal clients. Karl explains how “no results, no fee” can remove fear without leading with a guarantee, while Lori and Anthony reinforce the power of questions over advice. The call closes with a deeper breakdown of buying ideal clients through low-risk entry offers, overdelivery, financial training, and partner audiences.

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High Ticket TuesdayPASSales + Closing

Buy Ideal Clients

This High Ticket Tuesday call centers on belief, identity, platform value, financial training, and the concept of buying ideal clients. Curtis shares lessons from 27 years in coaching, Randy gives sales process advice from exiting a Budget Blinds business, Michael asks how to explain the platform’s value, and Karl closes with a practical strategy for using a low-cost test drive to get ideal clients into coaching and build recurring revenue.

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High Ticket TuesdayLead GenSales + Closing

Ask More, Sell Better

This High Ticket Tuesday call helps coaches sell with more belief, preparation, and consistency. Gary opens with the reminder to never quit because no’s are part of the process. Karl pushes coaches to have three meaningful conversations a day, Jessica shares practical networking follow-up advice, Linda talks operations, and John reinforces that the simulator is the key sales demonstration coaches need to master.

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PASSales + ClosingWorkshop Wednesday

Make the Coaching Offer

This Workshop Wednesday call gives coaches practical language for making clear offers after a PAS conversation. John reviews the Magnetic Factor, Three Doors, positioning, and authority, then walks through how to invite prospects into a Hidden Profits Conversation, Profit Simulation, premium one-on-one coaching, and downsell options without overwhelming or confusing them.

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High Ticket TuesdayPASSales + Closing

Sell Higher, Deliver Deeper

This High Ticket Tuesday call focuses on selling and delivering higher-value coaching. Zoe shares how she is using Done-for-You Group Coaching as a chamber partnership and nurture funnel, Karl explains how to create fast profit wins through P&L review, lead generation, and upsells, and RJ shares how he positions high-ticket offers, keeps clients long term, and builds relationships where clients see the coach as essential.

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Sales + ClosingWorkshop Wednesday

Clarify Your Coaching Offer

This Workshop Wednesday call helps coaches clarify their offers so prospects know exactly what the next step is. John walks through the Three Doors, entry-level, foundation, and premium offer tiers, then helps coaches define who they serve, what problems they solve, how their process works, and what outcomes clients can expect.

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Get Your First ClientLead GenSales + Closing

Run the Profit Shift Workshop

This Get Your First Client call walks coaches through part two of the 100K Profit Shift workshop. BJ explains how to set up the room, use the playbook, facilitate conversation, teach compounding with the simulator, and confidently invite attendees into the Profit Challenge. Karl reinforces the importance of entertainment, belief, simple examples, follow-up, and having three powerful “bombs” ready before presenting.

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Ask The ExpertJVsSales + Closing

Use the Tools to Close

This Joint Ask the Expert call covers pricing, outbound outreach, simulator selling, Launch Factory, and diagnosing the real problem before coaching. James shares a potential $2,500/month client from email outreach, Jacob explains how accounting, CFO work, and coaching compound together, Scott shares another photography launch win, and Karl ties it all back to buying ideal clients, using the tools visually, and choosing the right starting point for each business.

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Get Your First ClientSales + Closing

Host the Profit Shift Workshop

This Get Your First Client call introduces the 100K Profit Shift, a simple small-workshop strategy built around the Profit Simulation Tool. BJ explains why small rooms create trust, credibility, and curiosity, while Karl frames workshops as a flywheel that can generate referrals, authority, assessments, and local visibility when coaches commit to running them consistently.

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PASSales + ClosingWorkshop Wednesday

Handle Objections With Confidence

This Workshop Wednesday call gives coaches a practical close and objection-handling process for after the PAS assessment. John walks through presenting the implementation timeline, asking for time commitment, framing the investment against ROI, handling common objections, using the $97 test drive, and creating guarantees backed by monthly P&Ls and clear client work requirements.

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Ask The ExpertLead GenSales + Closing

Get More Meaningful Conversations

This Joint Ask the Expert call gives coaches practical ways to start more meaningful business-owner conversations. Karl, RJ, Peter, Rick, Mark, and the group cover the test-drive frame, getting past gatekeepers, researching prospects, using affinity, calling local businesses, positioning to BNI owners, and why three meaningful conversations per day can create the momentum most coaches are missing.

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Get Your First ClientMindset + ProductivitySales + Closing

Create the Bridge Session

This Get Your First Client call shows coaches what to do after a prospect says yes. BJ teaches the bridge session, a first coaching conversation designed to create readiness, curiosity, clarity, and excitement before moving into strategy. The call also covers how to finish the assessment baseline, avoid overwhelming the client, position yourself as the guide, and choose early quick wins that turn possibility into profit.

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Lead GenSales + ClosingWorkshop Wednesday

Install Your Prospecting System

This Workshop Wednesday call helps coaches stop winging their prospecting and install a simple system they can actually run. Gary walks through cold, warm, and dormant entry points, a fixed follow-up cadence, observation-reason-question openers, and a worksheet that helps coaches schedule touches two and three before the first message ever goes out.

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Ask The ExpertLead GenSales + Closing

Buy Your Ideal Clients

This Joint Ask the Expert call reframes client acquisition around one idea: buy your ideal clients. Karl shows how the $97 test-drive approach, reason frames, scarcity, accountant JV test drives, and The Launch Factory can help coaches start relationships faster, reduce sales friction, and create more momentum by investing in the right clients upfront.

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Get Your First ClientMindset + ProductivitySales + Closing

Use the Trust Ramp

This Get Your First Client call introduces the Trust Ramp, a low-risk way for newer coaches to get their first few paying clients. BJ shows how to anchor the normal coaching fee, offer the first 30 days as a gift, charge $97 to offset software, and ramp into the full monthly investment while building trust, client wins, and the coach’s own confidence.

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Get Your First ClientLead GenNetworkingSales + Closing

Activate Your Warm Network

This Get Your First Client call gives coaches a practical process for activating their sphere of influence. BJ shows how to ask for help in a way that feels natural, inspiring, and valuable, while using video, email, the Profit Acceleration Simulator, a perfect match profile, and consistent follow-up to turn warm relationships into real client conversations.

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PASSales + ClosingWorkshop Wednesday

Price the Value, Not the Hour

This Workshop Wednesday call teaches coaches how to price from value instead of time. Zoe shows how to use curiosity questions, the ROI screen, client pain, commitment testing, and simple math to help prospects see coaching as an investment that can create measurable profit, freedom, and change.

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Get Your First ClientLead GenSales + Closing

Master the Magnetic Factor

This Get Your First Client call introduces the Magnetic Factor, a relationship-building framework that helps coaches become clearer, more familiar, more trusted, and more effective at inviting prospects into the right next step. BJ and Karl show why clarity, consistency, better questions, and simple invitations are what make business owners lean in before a strategy ever has the chance to work.

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Ask The ExpertJVsSales + Closing

Sell the Board on the Value

This Joint Ask the Expert call shows coaches how to resell value when a board, partner, or decision-making group needs to approve the work. Karl coaches James through a board-level presentation challenge, then helps Lori and Mark think through bank, lender, and merchant partnerships built around one clear idea: help business owners become more profitable, and the partnership becomes much easier to justify.

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Get Your First ClientLead GenSales + Closing

Pass the Gas Station Test

This Get Your First Client call teaches coaches how to explain what they do with clarity, confidence, and curiosity. BJ introduces the Gas Station Test and a simple formula coaches can use to create stronger intros, bios, networking lines, and sales conversations that lead naturally to coffee, the simulator, or a full assessment.

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Lead GenSales + ClosingWorkshop Wednesday

Win the Coffee Before the Close

This Workshop Wednesday teaches coaches how to win trust before the close by using a relationship-first coffee process. Gary shows why coaches should stop pitching too early, wait for the business owner to ask what they do, then use the simulator as a simple demonstration that leads naturally to an assessment.

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Ask The ExpertLead GenPASSales + Closing

Become the Business Operating System

This Joint Ask the Expert call shows coaches how to strengthen sales conversations by building relationships first, then using the simulator and operating system to demonstrate value. Karl covers JV relationships, business brokers, high-value prospects, rapport, staffing problems, and the three “bombs” coaches should have ready before important conversations.

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MarketingSales + ClosingWorkshop Wednesday

Build Premium Coaching Offers

This Workshop Wednesday shows coaches how to build premium offers for premium clients by increasing the capacity behind the offer. Courtney explains that higher fees only become believable when the coach can diagnose bigger problems, deliver stronger outcomes, prove value, and support implementation at a higher level.

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Ask The ExpertLead GenPASSales + Closing

Use Free Coaching Strategically

This Joint Ask the Expert call reframes free coaching as a strategic way to buy ideal clients and move them into long-term paid coaching. Karl walks through the $97 test drive, scaled pricing, the order form close, fulfillment structures, and how to use early wins like cost control and price increases to make the coaching feel paid for.

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