ASK THE EXPERTS CALL RECORDINGS

Explore our full archive of Ask the Experts calls—packed with strategies, insights, and practical tips to grow your coaching business. Use the search bar to quickly find calls by keyword or filter by main topic to zero in on what matters most to you.

Each call includes a quick summary so you can find the right session fast.

Get Your First ClientLead GenSales + Closing

Master the Magnetic Factor

This Get Your First Client call introduces the Magnetic Factor, a relationship-building framework that helps coaches become clearer, more familiar, more trusted, and more effective at inviting prospects into the right next step. BJ and Karl show why clarity, consistency, better questions, and simple invitations are what make business owners lean in before a strategy ever has the chance to work.

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Ask The ExpertJVsSales + Closing

Sell the Board on the Value

This Joint Ask the Expert call shows coaches how to resell value when a board, partner, or decision-making group needs to approve the work. Karl coaches James through a board-level presentation challenge, then helps Lori and Mark think through bank, lender, and merchant partnerships built around one clear idea: help business owners become more profitable, and the partnership becomes much easier to justify.

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Get Your First ClientLead GenSales + Closing

Pass the Gas Station Test

This Get Your First Client call teaches coaches how to explain what they do with clarity, confidence, and curiosity. BJ introduces the Gas Station Test and a simple formula coaches can use to create stronger intros, bios, networking lines, and sales conversations that lead naturally to coffee, the simulator, or a full assessment.

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Lead GenSales + ClosingWorkshop Wednesday

Win the Coffee Before the Close

This Workshop Wednesday teaches coaches how to win trust before the close by using a relationship-first coffee process. Gary shows why coaches should stop pitching too early, wait for the business owner to ask what they do, then use the simulator as a simple demonstration that leads naturally to an assessment.

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Ask The ExpertLead GenPASSales + Closing

Become the Business Operating System

This Joint Ask the Expert call shows coaches how to strengthen sales conversations by building relationships first, then using the simulator and operating system to demonstrate value. Karl covers JV relationships, business brokers, high-value prospects, rapport, staffing problems, and the three “bombs” coaches should have ready before important conversations.

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MarketingSales + ClosingWorkshop Wednesday

Build Premium Coaching Offers

This Workshop Wednesday shows coaches how to build premium offers for premium clients by increasing the capacity behind the offer. Courtney explains that higher fees only become believable when the coach can diagnose bigger problems, deliver stronger outcomes, prove value, and support implementation at a higher level.

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Ask The ExpertLead GenPASSales + Closing

Use Free Coaching Strategically

This Joint Ask the Expert call reframes free coaching as a strategic way to buy ideal clients and move them into long-term paid coaching. Karl walks through the $97 test drive, scaled pricing, the order form close, fulfillment structures, and how to use early wins like cost control and price increases to make the coaching feel paid for.

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Get Your First ClientPASSales + Closing

Use the $97 Test Drive

This Get Your First Client call introduces the $97 Test Drive, a simple way to lower the barrier for prospects and create early coaching momentum. Coaches learn how to approach businesses already spending money on ads, use the simulator and assessment as the next step, and ramp clients into full coaching through value, accountability, and the business operating system.

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Lead GenSales + ClosingWorkshop Wednesday

Fill Your Workshop Seats

This Workshop Wednesday shows coaches how to use chambers and local events to create workshop opportunities that actually lead to assessments. The focus is not just the presentation. It is choosing the right chamber, building relationships, filling seats, using the simulator, and following up after the event.

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