Ask The Experts Call Recordings
Explore our full archive of Ask the Experts calls—packed with strategies, insights, and practical tips to grow your coaching business. Use the search bar to quickly find calls by keyword or filter by main topic to zero in on what matters most to you.
The Successful Profit Coaching Expedition
This call delivers a big-picture roadmap for building a successful coaching business, using the “expedition” metaphor to highlight preparation, focus, and execution. Coaches will learn how to plan, equip, and stay on track for consistent client results.
Blue Goat MDP—Creating Uncopyable Market Positions
This call delivers a deep dive into building a market-dominating position (MDP) that’s truly uncopyable, using the “Blue Goat” analogy to go beyond differentiation and create uncontested market space. Coaches will learn how to innovate, leverage proprietary tools, and position themselves as the only choice.
MDP Foundations & Real-World Networking Improv
This call delivers a deep dive into building your unique market dominating position (MDP) as a coach, plus a lightning round of real-world networking improv to sharpen your client conversations. Coaches will learn how to combine Focused.com’s core frameworks with their own experience for greater impact.
JV Gamification & Sneezer Strategy for Growth
This call delivers a creative approach to joint ventures, using the “sneezer” and gamification concepts to incentivize referrals and partnerships. Coaches will learn how to structure JV incentives, onboard partners, and leverage data tools for smarter outreach.
Interrupt & Engage: Mastering Attention-Grabbing Marketing
This call dives deep into the “Interrupt & Engage” stages of the conversion equation, offering neuroscience-backed strategies and live examples to help coaches and their clients capture and keep prospect attention. Includes actionable frameworks, group practice, and advanced guarantee discussions.
It’s Not Me-It’s You – Simplicity, PAS Calculations & MDP Focus
This call delivers a clear explanation of how PAS calculations work, why simplicity matters, and how to confidently address client objections. Coaches will learn how to focus on profit, leverage trade secrets, and use the 80/20 rule for maximum impact.