Ask The Experts Call Recordings
Explore our full archive of Ask the Experts calls—packed with strategies, insights, and practical tips to grow your coaching business. Use the search bar to quickly find calls by keyword or filter by main topic to zero in on what matters most to you.
Get More Meaningful Conversations
This Joint Ask the Expert call gives coaches practical ways to start more meaningful business-owner conversations. Karl, RJ, Peter, Rick, Mark, and the group cover the test-drive frame, getting past gatekeepers, researching prospects, using affinity, calling local businesses, positioning to BNI owners, and why three meaningful conversations per day can create the momentum most coaches are missing.
Create the Bridge Session
This Get Your First Client call shows coaches what to do after a prospect says yes. BJ teaches the bridge session, a first coaching conversation designed to create readiness, curiosity, clarity, and excitement before moving into strategy. The call also covers how to finish the assessment baseline, avoid overwhelming the client, position yourself as the guide, and choose early quick wins that turn possibility into profit.
Install Your Prospecting System
This Workshop Wednesday call helps coaches stop winging their prospecting and install a simple system they can actually run. Gary walks through cold, warm, and dormant entry points, a fixed follow-up cadence, observation-reason-question openers, and a worksheet that helps coaches schedule touches two and three before the first message ever goes out.
Buy Your Ideal Clients
This Joint Ask the Expert call reframes client acquisition around one idea: buy your ideal clients. Karl shows how the $97 test-drive approach, reason frames, scarcity, accountant JV test drives, and The Launch Factory can help coaches start relationships faster, reduce sales friction, and create more momentum by investing in the right clients upfront.
Use the Trust Ramp
This Get Your First Client call introduces the Trust Ramp, a low-risk way for newer coaches to get their first few paying clients. BJ shows how to anchor the normal coaching fee, offer the first 30 days as a gift, charge $97 to offset software, and ramp into the full monthly investment while building trust, client wins, and the coach’s own confidence.
Build the Full MDP
This Workshop Wednesday call goes deeper into Market Dominating Position and shows why MDP is much more than a statement. Courtney walks through the 5×5 MDP Creation System, the 5×3 value delivery model, and the way service, selection, pricing, and Jumpstart 40 strategies work together to make a business the logical choice in the mind of the ideal client.