Always Be Solving: The Coach’s Core Advantage

Call Date

January 12, 2026

Primary Topics

Lead Gen, Mindset + Productivity, PAS

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Call Description

In this Ask the Expert session, coaches were introduced to the ABS (Always Be Solving) mindset—a core approach that prioritizes solving client problems over traditional selling. The training, led by Courtney Lodge, covered how to use the PAS assessment to uncover real client challenges, map them to actionable solutions, and leverage tools like the coaching portal and AI Dojo for strategic planning. The call also featured peer sharing on LinkedIn lead generation, live event strategies, and practical breakout sessions to reinforce the ABS approach. Coaches left with clear, actionable steps to deepen client trust, improve outcomes, and differentiate themselves in the market.

Why this call matters

  • Shows how to shift from “always be selling” to “always be solving” for stronger client relationships.

  • Demonstrates how to use PAS tools for real-time problem mapping and strategic clarity.

  • Provides actionable frameworks for lead generation and client onboarding.

  • Highlights the importance of mindset and core strength in coaching success.

  • Offers peer-tested tactics for LinkedIn outreach and event-based marketing.

Key Points:

  1. Introductions & Community Onboarding (00:20) – Welcoming new coaches and sharing backgrounds to foster community support.
  2. Good News & Wins (07:09) – Coaches share recent successes, including live event planning and LinkedIn outreach breakthroughs.
  3. LinkedIn Lead Generation Tactics (08:53) – Demetrios details a high-impact LinkedIn campaign, leveraging the platform’s algorithm for targeted outreach.
  4. ABS Mindset Training: Physical & Mental Core (21:57) – Courtney introduces the “Always Be Solving” mindset, using physical and mental exercises to anchor the concept.
  5. From Selling to Solving (23:32) – Explains why focusing on solving (not selling) creates trust and reduces client resistance.
  6. PAS Assessment as a Strategic Tool (25:00) – How to use question five in the PAS assessment to uncover and map client problems to solutions.
  7. Strategic Planning & SWOT with PAS (28:49) – Demonstrates how mapping problems to PAS solutions creates a living SWOT analysis and strategic clarity.
  8. Breakout Room Highlights (43:49) – Coaches practice simulator role-plays, lead generation, and fulfillment strategies in small groups.
  9. Coaching Portal & Technology Deep Dive (48:49) – Discussion on maximizing the coaching portal for client tracking and support.
  10. Wrap-Up & Next Steps (56:25) – Announcements for upcoming training and encouragement to apply the ABS mindset.

Key Takeaways:

  • Adopt the ABS Mindset: Shift your focus from selling to solving for deeper client trust and easier sales.

  • Use PAS Assessment Strategically: Slow down at question five to uncover real client problems and map them to solutions.

  • Leverage LinkedIn’s Algorithm: Use targeted outreach and direct messaging to fill your pipeline without paid tools.

  • Practice Structured Listening: Don’t rush to solutions—diagnose thoroughly for better outcomes.

  • Utilize the Coaching Portal: Track client progress and engagement for ongoing success.

Notable Quotes:

  • “Selling is a byproduct. Solving is the discipline you need to develop.” — Courtney Lodge

  • “If you want to go fast, you need to slow down.”

  • “You’re not disabled—you have been enabled in other ways.”

Action Steps from the Call:

  1. Review and update your PAS assessment process, focusing on question five to map client problems.
  2. Practice the ABS mindset exercise before client sessions to center your focus on solving.
  3. Implement LinkedIn outreach strategies shared by Demetrios to expand your lead pool.
  4. Explore the coaching portal and AI Dojo for tracking and practicing client solutions.
  5. Register for the January 23rd Mastery Class on lead generation (link in chat).

Resources & Tools Mentioned:

  • Profit Acceleration Software (PAS): Core tool for diagnosing and mapping client problems to solutions.

  • Coaching Portal: Platform for tracking client progress and engagement.

  • AI Dojo: Practice environment for sharpening problem-solving skills.

  • LinkedIn: Used for targeted lead generation and outreach campaigns.

  • Mastery Class (Jan 23): All-day training on lead generation strategies.

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