80/20 Outreach: Fill Your Calendar Fast

Call Date

October 21, 2025

Primary Topics

Call Description

This Ask the Expert session features a focused training on the 80/20 Outreach Plan, with real-world examples from coaches using platforms like LinkedIn, TikTok, Alignable, and Facebook to generate leads. The group discusses targeting, messaging, automation tools (like PROSP), and tracking outreach for maximum efficiency. The call also covers outreach routines, niche targeting, and practical templates, plus a walkthrough of the new AI Coaching Dojo in the PAS dashboard. Coaches will leave with actionable steps to increase their outreach volume, improve follow-up, and convert more prospects into clients.

Why this call matters

Shows how to move from passive to proactive lead generation.
Provides tested outreach routines and tracking methods to boost consistency.
Highlights the importance of niche targeting and platform selection.
Shares automation tools and templates to save time and scale outreach.
Offers peer examples and troubleshooting for common outreach challenges.

Key Points:

TikTok Ad Campaign Results & Targeting (05:03) – Real-world numbers and lessons from running TikTok ads for business coaching, including demographic breakdowns and click-through rates.
Niche Targeting vs. Broad Outreach (13:27) – Discussion on why micro-targeting specific industries or roles outperforms broad messaging, especially on social platforms.
LinkedIn & Organic Content Wins (16:33) – How storytelling and personal posts can drive massive organic reach and credibility.
Outreach Routines Shared by Coaches (29:38) – Multiple coaches describe their daily/weekly outreach habits, including DMs, calls, and networking, with specific numbers and follow-up strategies.
20-Minute Daily Outreach Routine (40:45) – Nikki’s actionable routine: 5 minutes engaging on posts, 10 minutes sending DMs, 5 minutes following up—aiming for five meaningful conversations per day.
AI & Automation Tools for Outreach (41:12) – How tools like PROSP and LinkedIn automation can increase outreach volume and efficiency, plus cautions on platform limits.
Tracking Outreach & Visual Pipelines (57:33) – How to use color-coded spreadsheets (and FBS/CRM options) to track prospects, follow-ups, and client status.
Peer Q&A: Alignable, Facebook, Trades Niche (52:24) – Tips for using Alignable and Facebook for trades and local businesses, plus optimizing profiles for smart connections.
AI Coaching Dojo Walkthrough (1:06:40) – Introduction to the new PAS AI Coaching Dojo for skill-building and scenario practice.
Micro-Targeting & Grassroots Marketing (1:11:02) – Emphasis on knowing your audience, setting spend limits, and using social as an awareness tool before direct engagement.

Key Takeaways:

Adopt a daily outreach routine (even 20 minutes) to consistently fill your pipeline.
Use automation tools (like PROSP) to scale initial outreach, but personalize follow-ups.
Track every prospect visually—use color-coded spreadsheets or CRM for follow-up discipline.
Micro-target your audience for better results—don’t try to reach everyone.
Leverage voice notes and stories for higher engagement and connection.

Notable Quotes:

“One genuine voice note equals 10 perfect posts.” – Nikki
“Visibility creates opportunity. If you’re waiting, you’ll keep waiting.” – Nikki
“Don’t focus on impressions—focus on click rate and actual engagement.” – Danny
“Until they get a restraining order, you follow up.” – (Debbie Hart, as quoted by Nikki)

Action Steps from the Call:

Implement the 20-minute daily outreach routine (see 40:45) and track your numbers.
Set up a color-coded outreach tracker (spreadsheet or CRM) to monitor follow-ups and client status.
Test automation tools like PROSP for LinkedIn outreach and event-based list building.
Personalize follow-ups with voice notes or story-based messages for higher response rates.
Explore the PAS AI Coaching Dojo for scenario-based sales and coaching practice.

Resources & Tools Mentioned:

PROSP – LinkedIn automation and list-building tool for outreach sequences.
FBS (Focused Business Suite) – CRM and opportunity management for tracking prospects.
PAS AI Coaching Dojo – New PAS dashboard feature for practicing sales and coaching scenarios.
Gemini – AI tool for website and social media audits (used for trades outreach).
Alignable – Networking platform, especially for trades and local businesses.
LinkedIn Sales Navigator – Advanced search and targeting (optional with PROSP).
PipeDrive – Visual CRM alternative for tracking outreach and follow-ups.
Engagement Pro – Outreach cadence and reminder tool (mentioned as alternative).

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