Coaching vs. Consulting: Clarity for Client Results
Call Date
Primary Topics
Call Description
This session explores the nuanced differences and overlaps between coaching and consulting, led by Courtney Lodge. The call covers how to align your services with client goals, when to switch hats between coach and consultant, and how to communicate your value based on client personality and organizational culture. Additional segments include best practices for cold outreach, leveraging PAS tools, and using JV partnerships to expand your service capacity. The breakout rooms provide actionable tactics on lead generation, fulfillment, and simulator use.
Why this call matters
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Clarifies the practical differences and overlaps between coaching and consulting.
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Helps coaches tailor their approach and communication to client preferences and organizational culture.
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Provides frameworks for structuring service models (DIY, DWI, Done For You, Just For You).
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Offers actionable tactics for lead generation, cold outreach, and JV partnerships.
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Equips coaches to better position and deliver their services for client retention and success.
Key Points:
- Client Progress Updates (02:01) – Coaches share recent wins, including new client acquisition, JV partnerships, and creative fee structures tied to client growth.
- Lead Generation Tactics (06:14) – Live presentations, banners with QR codes, and leveraging PAS simulator as a lead magnet.
- Cold Outreach & Reactivation (08:44) – Strategies for reactivating old leads, crafting concise cold emails, and using verified domains.
- Coaching vs. Consulting Framework (15:00) – Courtney Lodge presents a detailed comparison of coaching and consulting, including focus areas, methodologies, and deliverables.
- Service Model Alignment (25:25) – Explains DIY, DWI, Done For You, and Just For You models, and how to match them to client needs.
- Role Flexibility & Personality (32:06) – The importance of switching hats between coach and consultant based on client situation and your own expertise.
- Communicating Your Value (43:51) – How to position yourself as coach or consultant depending on client perception and organizational culture.
- Growth vs. Scale (48:14) – Distinguishing incremental growth from exponential scaling, and which approaches suit coaching vs. consulting.
- Breakout Room Highlights (56:07) – Cold outreach best practices, using LinkedIn for JV partnerships, simulator as a qualifying tool, and leveraging custom GPTs as lead magnets.
- PAS & Simulator Use (1:00:42) – How to use PAS and the simulator for lead qualification, onboarding, and structuring deeper client engagements.
Key Takeaways:
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Clarify your role for each client—be ready to flex between coach and consultant as needed.
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Align your service model (DIY, DWI, Done For You, Just For You) to client goals and support level.
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Use concise, targeted outreach for cold leads—short emails, clear subject lines, and reply prompts.
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Leverage PAS tools as lead magnets and qualifying tools, not just diagnostics.
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Build JV partnerships to expand your fulfillment capacity and never turn away a client need.
Notable Quotes:
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“You have to learn how to switch hats from time to time, because in any one engagement, you literally could be a coach consultant.” — Courtney Lodge
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“If you label it wrong, we could end up with not getting the job that we can help with just by label.”
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“The taller you want your skyscraper to be, the deeper and stronger your foundation must be.”
Action Steps from the Call
- Map your current client engagements to clarify where you’re acting as coach vs. consultant.
- Update your service packages to clearly offer DIY, DWI, Done For You, and Just For You options.
- Review and tighten your cold outreach email sequences—keep them short and prompt replies.
- Use the PAS simulator as a lead magnet and qualifying tool in your next discovery call.
- Identify and reach out to potential JV partners to fill service gaps you can’t deliver solo.
Resources & Tools Mentioned:
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PAS Simulator – Used as both a lead magnet and a qualifying tool for deeper engagements.
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Profit Acceleration Software (PAS) – For diagnostics, roadmaps, and client onboarding.
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LinkedIn – For JV partnerships and event/networking opportunities.
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Eventbrite – For non-spammy outreach via event invitations.
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Domain Warm-Up Tools – For cold email outreach to protect sender reputation.
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Custom GPTs – As lead magnets and value-adds for clients.
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Jumpstart 40 – For foundational business strategy and scaling readiness.
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