80/20 Outreach: Fill Your Calendar Fast

Key Points:

1. TikTok Ad Campaign Results & Targeting (05:03) – Real-world numbers and lessons from running TikTok ads for business coaching, including demographic breakdowns and click-through rates.
2. Niche Targeting vs. Broad Outreach (13:27) – Discussion on why micro-targeting specific industries or roles outperforms broad messaging, especially on social platforms.
3. LinkedIn & Organic Content Wins (16:33) – How storytelling and personal posts can drive massive organic reach and credibility.
4. Outreach Routines Shared by Coaches (29:38) – Multiple coaches describe their daily/weekly outreach habits, including DMs, calls, and networking, with specific numbers and follow-up strategies.
5. 20-Minute Daily Outreach Routine (40:45) – Nikki’s actionable routine: 5 minutes engaging on posts, 10 minutes sending DMs, 5 minutes following up—aiming for five meaningful conversations per day.
6. AI & Automation Tools for Outreach (41:12) – How tools like PROSP and LinkedIn automation can increase outreach volume and efficiency, plus cautions on platform limits.
7. Tracking Outreach & Visual Pipelines (57:33) – How to use color-coded spreadsheets (and FBS/CRM options) to track prospects, follow-ups, and client status.
8. Peer Q&A: Alignable, Facebook, Trades Niche (52:24) – Tips for using Alignable and Facebook for trades and local businesses, plus optimizing profiles for smart connections.
9. AI Coaching Dojo Walkthrough (1:06:40) – Introduction to the new PAS AI Coaching Dojo for skill-building and scenario practice.
10. Micro-Targeting & Grassroots Marketing (1:11:02) – Emphasis on knowing your audience, setting spend limits, and using social as an awareness tool before direct engagement.

Key Takeaways:

• Adopt a daily outreach routine (even 20 minutes) to consistently fill your pipeline.
• Use automation tools (like PROSP) to scale initial outreach, but personalize follow-ups.
• Track every prospect visually—use color-coded spreadsheets or CRM for follow-up discipline.
• Micro-target your audience for better results—don’t try to reach everyone.
• Leverage voice notes and stories for higher engagement and connection.

Notable Quotes:

• “One genuine voice note equals 10 perfect posts.” – Nikki
• “Visibility creates opportunity. If you’re waiting, you’ll keep waiting.” – Nikki
• “Don’t focus on impressions—focus on click rate and actual engagement.” – Danny
• “Until they get a restraining order, you follow up.” – (Debbie Hart, as quoted by Nikki)

Action Steps from the Call:

1. Implement the 20-minute daily outreach routine (see 40:45) and track your numbers.
2. Set up a color-coded outreach tracker (spreadsheet or CRM) to monitor follow-ups and client status.
3. Test automation tools like PROSP for LinkedIn outreach and event-based list building.
4. Personalize follow-ups with voice notes or story-based messages for higher response rates.
5. Explore the PAS AI Coaching Dojo for scenario-based sales and coaching practice.

Resources & Tools Mentioned:

• PROSP – LinkedIn automation and list-building tool for outreach sequences.
• FBS (Focused Business Suite) – CRM and opportunity management for tracking prospects.
• PAS AI Coaching Dojo – New PAS dashboard feature for practicing sales and coaching scenarios.
• Gemini – AI tool for website and social media audits (used for trades outreach).
• Alignable – Networking platform, especially for trades and local businesses.
• LinkedIn Sales Navigator – Advanced search and targeting (optional with PROSP).
• PipeDrive – Visual CRM alternative for tracking outreach and follow-ups.
• Engagement Pro – Outreach cadence and reminder tool (mentioned as alternative).