ASK THE EXPERTS CALL RECORDINGS

Explore our full archive of Ask the Experts calls—packed with strategies, insights, and practical tips to grow your coaching business. Use the search bar to quickly find calls by keyword or filter by main topic to zero in on what matters most to you.

Each call includes a quick summary so you can find the right session fast.

Exit AccelerationLead GenSales + Closing

Use the Three Exit Doors

This Exit Acceleration call teaches coaches how to move exit conversations beyond vague follow-up. BJ introduces the three exit doors: a deeper conversation, the online Exit Readiness Score, and the Exit Readiness Challenge. Coaches learn how to ask better questions, listen for owner signals, make a clear invitation, and use the Coaching Dojo to prepare stronger exit conversation starters.

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Client RetentionHigh Ticket TuesdaySales + Closing

Turn Trust Into Clients

This High Ticket Tuesday call centers on risk reversal, listening, rapport, and the strategy of buying ideal clients. Karl explains how “no results, no fee” can remove fear without leading with a guarantee, while Lori and Anthony reinforce the power of questions over advice. The call closes with a deeper breakdown of buying ideal clients through low-risk entry offers, overdelivery, financial training, and partner audiences.

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Get Your First ClientJVsLead Gen

Build Local JV Partners

This Get Your First Client call teaches coaches how to build powerful local joint venture relationships. BJ walks through a step-by-step JV Strategy Workbook that helps coaches define their ideal client, identify who hears about that client’s problems first, score potential partner categories, create value statements, and build a real partner list. Karl reinforces the importance of planning, reciprocity, memorable elevator pitches, and Dream 100 thinking.

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Launch FactoryLead GenProfit Acceleration OS

Launch Profitable Service Businesses

This Launch Factory call introduces coaches to Launch Acceleration as the Start component of Profit Acceleration OS. BJ explains why service-based businesses are the focus, how Launch can become a gateway into long-term coaching, how to start conversations with aspiring entrepreneurs, and how to use the Launch Right quiz. Tori also walks through the marketing materials inside each kit and the Launch Marketing Suite, including the website, CRM, campaigns, onboarding, support, and 40% recurring affiliate opportunity.

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High Ticket TuesdayPASSales + Closing

Buy Ideal Clients

This High Ticket Tuesday call centers on belief, identity, platform value, financial training, and the concept of buying ideal clients. Curtis shares lessons from 27 years in coaching, Randy gives sales process advice from exiting a Budget Blinds business, Michael asks how to explain the platform’s value, and Karl closes with a practical strategy for using a low-cost test drive to get ideal clients into coaching and build recurring revenue.

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Exit AccelerationJVsPAS

Sell the Exit Gap

This first Exit Acceleration call sets the foundation for how coaches should position and use the Exit Acceleration Operating System. BJ explains that the opportunity is not just valuation, but the gap between where a business is today and what it could become. The group also discusses owner reliance, profitability, systems, fundability, broker relationships, emotional exit questions, and how coaches can help owners build a business they could sell tomorrow, but do not want to.

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High Ticket TuesdayLead GenSales + Closing

Ask More, Sell Better

This High Ticket Tuesday call helps coaches sell with more belief, preparation, and consistency. Gary opens with the reminder to never quit because no’s are part of the process. Karl pushes coaches to have three meaningful conversations a day, Jessica shares practical networking follow-up advice, Linda talks operations, and John reinforces that the simulator is the key sales demonstration coaches need to master.

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Get Your First ClientLead GenMindset + Productivity

Race Toward the No

This Get Your First Client call helps coaches reframe rejection as part of the process. Craig shares a new client win from a prospect who seemed uninterested at first, Jacob shares momentum from joint ventures, and BJ teaches coaches to chase and track their first 25 no’s so they can build confidence, improve their conversations, and stop letting rejection slow them down.

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PASSales + ClosingWorkshop Wednesday

Make the Coaching Offer

This Workshop Wednesday call gives coaches practical language for making clear offers after a PAS conversation. John reviews the Magnetic Factor, Three Doors, positioning, and authority, then walks through how to invite prospects into a Hidden Profits Conversation, Profit Simulation, premium one-on-one coaching, and downsell options without overwhelming or confusing them.

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High Ticket TuesdayPASSales + Closing

Sell Higher, Deliver Deeper

This High Ticket Tuesday call focuses on selling and delivering higher-value coaching. Zoe shares how she is using Done-for-You Group Coaching as a chamber partnership and nurture funnel, Karl explains how to create fast profit wins through P&L review, lead generation, and upsells, and RJ shares how he positions high-ticket offers, keeps clients long term, and builds relationships where clients see the coach as essential.

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Get Your First ClientLead GenMindset + Productivity

Build Your Weekly Client Plan

This Get Your First Client call helps coaches build a simple weekly plan for getting clients. BJ explains how no plan creates decision fatigue and overwhelm, then walks through a planner that tracks goals, conversations, simulations, assessments, and next actions. The call also includes new client wins, reminders about Exit Acceleration and Launch Factory, and a strong push to create momentum through consistent meaningful conversations.

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Sales + ClosingWorkshop Wednesday

Clarify Your Coaching Offer

This Workshop Wednesday call helps coaches clarify their offers so prospects know exactly what the next step is. John walks through the Three Doors, entry-level, foundation, and premium offer tiers, then helps coaches define who they serve, what problems they solve, how their process works, and what outcomes clients can expect.

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Ask The ExpertExit AccelerationLead Gen

Build the Exit-Ready Business

This Joint Ask the Expert call connects focus, live events, Launch Factory, and Exit Acceleration into one clear growth path. Lori shares how narrowing her ideal client and offers filled upcoming events; Scott shares strong momentum selling Launch Factory to photographers; and Karl explains why coaches should help owners build businesses they could sell tomorrow but do not want to.

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Get Your First ClientLead GenSales + Closing

Run the Profit Shift Workshop

This Get Your First Client call walks coaches through part two of the 100K Profit Shift workshop. BJ explains how to set up the room, use the playbook, facilitate conversation, teach compounding with the simulator, and confidently invite attendees into the Profit Challenge. Karl reinforces the importance of entertainment, belief, simple examples, follow-up, and having three powerful “bombs” ready before presenting.

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Ask The ExpertJVsSales + Closing

Use the Tools to Close

This Joint Ask the Expert call covers pricing, outbound outreach, simulator selling, Launch Factory, and diagnosing the real problem before coaching. James shares a potential $2,500/month client from email outreach, Jacob explains how accounting, CFO work, and coaching compound together, Scott shares another photography launch win, and Karl ties it all back to buying ideal clients, using the tools visually, and choosing the right starting point for each business.

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Group CoachingLead GenWorkshop Wednesday

Turn Chambers Into Lead Gen

This Workshop Wednesday call shows coaches how to turn chambers and networking groups into lead generation channels by offering Done-for-You Group Coaching as a member benefit. Zoe explains how the chamber can promote the benefit, keep the revenue, send new member contacts to the coach, and create a path for one-to-one business assessments, deeper trust, and new coaching clients.

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Get Your First ClientSales + Closing

Host the Profit Shift Workshop

This Get Your First Client call introduces the 100K Profit Shift, a simple small-workshop strategy built around the Profit Simulation Tool. BJ explains why small rooms create trust, credibility, and curiosity, while Karl frames workshops as a flywheel that can generate referrals, authority, assessments, and local visibility when coaches commit to running them consistently.

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PASSales + ClosingWorkshop Wednesday

Handle Objections With Confidence

This Workshop Wednesday call gives coaches a practical close and objection-handling process for after the PAS assessment. John walks through presenting the implementation timeline, asking for time commitment, framing the investment against ROI, handling common objections, using the $97 test drive, and creating guarantees backed by monthly P&Ls and clear client work requirements.

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Ask The ExpertLead GenSales + Closing

Get More Meaningful Conversations

This Joint Ask the Expert call gives coaches practical ways to start more meaningful business-owner conversations. Karl, RJ, Peter, Rick, Mark, and the group cover the test-drive frame, getting past gatekeepers, researching prospects, using affinity, calling local businesses, positioning to BNI owners, and why three meaningful conversations per day can create the momentum most coaches are missing.

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Get Your First ClientMindset + ProductivitySales + Closing

Create the Bridge Session

This Get Your First Client call shows coaches what to do after a prospect says yes. BJ teaches the bridge session, a first coaching conversation designed to create readiness, curiosity, clarity, and excitement before moving into strategy. The call also covers how to finish the assessment baseline, avoid overwhelming the client, position yourself as the guide, and choose early quick wins that turn possibility into profit.

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Lead GenSales + ClosingWorkshop Wednesday

Install Your Prospecting System

This Workshop Wednesday call helps coaches stop winging their prospecting and install a simple system they can actually run. Gary walks through cold, warm, and dormant entry points, a fixed follow-up cadence, observation-reason-question openers, and a worksheet that helps coaches schedule touches two and three before the first message ever goes out.

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Ask The ExpertLead GenSales + Closing

Buy Your Ideal Clients

This Joint Ask the Expert call reframes client acquisition around one idea: buy your ideal clients. Karl shows how the $97 test-drive approach, reason frames, scarcity, accountant JV test drives, and The Launch Factory can help coaches start relationships faster, reduce sales friction, and create more momentum by investing in the right clients upfront.

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Get Your First ClientMindset + ProductivitySales + Closing

Use the Trust Ramp

This Get Your First Client call introduces the Trust Ramp, a low-risk way for newer coaches to get their first few paying clients. BJ shows how to anchor the normal coaching fee, offer the first 30 days as a gift, charge $97 to offset software, and ramp into the full monthly investment while building trust, client wins, and the coach’s own confidence.

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MarketingPASWorkshop Wednesday

Build the Full MDP

This Workshop Wednesday call goes deeper into Market Dominating Position and shows why MDP is much more than a statement. Courtney walks through the 5×5 MDP Creation System, the 5×3 value delivery model, and the way service, selection, pricing, and Jumpstart 40 strategies work together to make a business the logical choice in the mind of the ideal client.

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Ask The ExpertLead GenMindset + Productivity

Launch the Non-Franchise Franchise

This Joint Ask the Expert call introduces The Launch Factory as a practical path for helping people start businesses with franchise-style structure and none of the traditional franchise strings. Karl, RJ, Scott, Lori, and the group also discuss creation versus elevation, growth versus scale, identity, sales delivery, prioritization, and why the strongest coaches keep showing up even when a deal says no.

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