Business Surgery: Diagnosing & Curing Ailing Companies

Call Date

Jul 28, 2025

Primary Topics

Call Description

Led by John Moore and Courtney Lodge, this session explores the anatomy of business health and the coach’s role as a “business surgeon.” The group discusses onboarding improvements, mindset for sales success, and practical tools like the $5k grant offer. Peer wins, challenges, and breakout room insights cover topics from JV partnerships to group coaching workflows.

The call emphasizes diagnosing root causes, leveraging PAS tools, and building confidence in both coaches and clients.

Why this call matters

Teaches coaches to approach client businesses like surgeons—diagnosing root causes, not just symptoms.
Reinforces the importance of mindset and self-belief for sales and client impact.
Shares actionable onboarding and sales training updates to streamline coach success.
Provides creative ways to use offers like the $5k grant for lead generation.
Offers peer strategies for JV partnerships, group coaching, and workflow design

Key Points

Introductions & Community Building (00:00–04:09) – New members share backgrounds and goals, reinforcing the value of community support.
Market Dominating Position (MDP) Presentation (06:38–08:53) – Cheryl explains her four-part MDP framework and three critical messaging tests.
Women’s Sales Approaches (04:44–05:39) – Discussion on tailoring sales language and analogies for different audiences.
Mindset for Sales Success (21:59–27:05) – John shares a mindset slide and discusses the importance of self-belief, positive self-talk, and repetition.
PAS Tools & Strategy Guides (27:13–28:28) – Resources for industry-specific guidance and leveraging ChatGPT for research.
$5K Grant Program Tactics (28:33–32:07) – Courtney and others share creative ways to use the grant for lead generation and partnerships.
Handling Client Objections (32:07–36:13) – How to position “$100K in 45 minutes” and address concerns about marketing spend and website costs.
Breakout Room Summaries (36:18–48:53) – Insights on lead generation, JV strategies, direct outreach, and transitioning from CPA to coaching.
JV Partner Monetization (45:22–48:53) – Rick and Courtney discuss moving JV partners from connection to active referral and fulfillment.
Group Coaching & Sales Workflow (49:07–51:07) – Cheryl outlines how to structure group coaching and the sales process as a customer journey workflow.

Key Takeaways:

Approach client businesses as a “business surgeon”—diagnose deeply, prescribe solutions, and focus on root causes.
Mindset and confidence are essential for sales and client impact; replace negative self-talk with positive affirmations and action.
Use PAS tools, strategy guides, and AI for industry-specific research and client prep.
The $5k grant offer remains a powerful lead magnet—get creative in how you present and deliver it.
Group coaching and JV partnerships require systems for follow-up, workflow, and client journey management.

Notable Quotes:

“Businesses are complex organisms…your role is to diagnose the problem and prescribe the right treatment.”
“You are your product—love it so much you’d sell it to your best friend or your mother.”
“Getting clients is easy. Getting clients is fun.”

Action Steps from the Call:

Review and use the PAS strategy guides and ad libraries for client prep.
Practice the four-part MDP framework and Cheryl’s “three tests” for your offers.
Leverage the $5k grant creatively in your lead generation and JV outreach.
Focus on mindset: replace negative self-talk with action and positive affirmations.
Map out your group coaching workflow using the Jumpstart 12 as a client journey.

Resources & Tools Mentioned:

PAS Software (strategy guides, ad library, onboarding updates)
$5k Grant Offer (lead magnet, JV tool)
Jumpstart 12 (workflow and client journey)
ChatGPT (industry research)
Group coaching and JV partnership systems

Call Date: July 28, 2025

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