Social Media Mastery for Business Coaches

Call Date

February 24, 2026

Primary Topics

Ask The Expert, Lead Gen, Marketing, PAS

Call Description

In this focused training, Nikki led a hands-on session on how business coaches can use social media to attract clients and build credibility. The group discussed best practices for posting, using infographics, running DM campaigns, and leveraging tools like the Focused CRM and social planner. Real-world examples, scripts, and automation strategies were shared, along with tips for overcoming common obstacles and maximizing engagement. Breakout rooms provided additional feedback on campaign frequency, platform use, and integrating PAS tools into your marketing.

Why this call matters

Shows how to turn social media into a lead generation engine
Provides actionable scripts and post ideas for immediate use
Explains automation and scheduling for consistent outreach
Shares real coach experiences and results with Focused tools
Helps coaches avoid common mistakes and wasted effort

Key Points:

Good News & Wins (00:00–03:01) – Coaches share new client wins and PAS practice progress.
Social Media Training Kickoff (03:01–03:20) – Nikki introduces the session on using social media as a business coach.
Best Platforms & Posting Strategies (03:20–08:14) – Discussion of LinkedIn, Instagram, Facebook, TikTok, and the importance of educational and consistent posts.
Infographics, Carousels, and Video (08:14–14:32) – Tips on content types that drive engagement and how to create them using Canva and AI.
Automation & Outsourcing (10:31–11:55) – How to save time by hiring agencies or using assistants for post scheduling and editing.
DM Campaigns & Scripts (17:11–28:41) – Real examples of direct messaging strategies, including video DMs and bold outreach.
Follow-Up & Engagement (28:41–33:01) – Best practices for follow-up timing, conversational tone, and avoiding spammy tactics.
Leveraging the Focused CRM & Social Planner (33:04–34:38) – How to schedule posts for multiple accounts and clients, and streamline your workflow.
Breakout Room Feedback (37:35–44:13) – Insights on drip campaigns, using PAS as a business “platform,” and tailoring outreach to different business models.
Wrap-Up & Announcements (45:55–46:07) – Upcoming events and reminders for coaches to connect and collaborate.

Key Takeaways:

Consistency Wins: Regular, educational posts build authority and attract leads.
DMs That Convert: Use direct, personalized messages and video for higher response rates.
Automate Outreach: Leverage the Focused social planner and CRM to schedule posts and manage multiple accounts.
Content Variety: Mix educational, transformational, and story posts for maximum impact.
Check Your Work: Always review AI-generated content and graphics for accuracy.

Notable Quotes:

“If you’re not posting anything, then you’re wrong—people need to see you’re legitimate.”
“Find the pain and push on the pain.”
“The longer your post, the less likely someone is to get to the bottom of it.”

Action Steps from the Call:

Write and schedule three educational or transformational posts this week using the Focused social planner.
Send out at least 10 direct messages to prospects using the DM scripts shared at 00:17:11.
Experiment with infographics or carousels for your next LinkedIn post.
Review and update your LinkedIn and Facebook profiles to reflect your coaching expertise.
Track your engagement and adjust your posting frequency based on results.

Resources & Tools Mentioned:

Focused CRM & Social Planner: For scheduling and automating posts across platforms.
Canva: For creating infographics and carousels.
LinkedIn, Instagram, Facebook, TikTok: Key platforms for outreach and authority.
Amplified Media Group: Example of outsourcing social media management.
PAS (Profit Acceleration Software): Core business coaching tool for client results.

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