Turn Chambers Into Lead Gen

Key Points:

0:00 – Opening and Welcome
Zoe welcomes the group and shares that she is excited about the topic.

0:37 – Landing Page Mention
Zoe says the support team is going to create a landing page based on this strategy.

1:00 – Chamber and Networking Group Check-In
Zoe asks how many people are part of chambers or networking groups.

1:58 – Strategy Origin
Zoe explains that this strategy came from a recent negotiation she had with her local chamber.

2:16 – Main Topic Introduced
The topic is how to use your chamber to double your lead list and become the local expert with zero ad spend.

3:12 – Zoe’s Chamber Background
Zoe explains that she lives in Key Largo, where the chamber had historically been very social and less business-focused.

3:47 – Quarterly Was Not Enough
When the chamber asked about quarterly workshops, Zoe said no and proposed monthly or weekly business education instead.

4:31 – Reframing the Chamber Relationship
Instead of asking the chamber for leads or permission to run a workshop, Zoe positioned group coaching as a member benefit.

5:08 – Weekly Group Coaching as Value
Zoe explains that Focused already runs weekly group coaching for business owners, and that can be offered to chamber members.

5:45 – Chamber Revenue Opportunity
The chamber can charge for the benefit, keep the revenue, and offer members a valuable add-on.

6:18 – One-to-One Roadmap Included
Zoe positioned the offer to include weekly group coaching plus a one-to-one personal roadmap or business assessment.

6:34 – Why the Chamber Said Yes
The chamber gets a new revenue stream, more member value, and no extra work.

7:20 – Stronger Chamber Retention
If members get help growing their businesses, the chamber has a stronger reason to retain members.

7:46 – Member Benefits
Members get low-cost access to practical business growth education, tools, and other owners learning alongside them.

8:58 – How to Open the Conversation
Zoe suggests telling the chamber you already hold weekly workshops and asking whether they would like to offer them as a member benefit.

9:31 – Walk Them Through the Software
The coach should demonstrate the software, Done-for-You Group Coaching, and what members will experience.

9:59 – Chamber Handles Distribution
The chamber can promote the benefit through email blasts, event listings, social posts, newsletters, and other channels.

10:52 – Lead Capture Process
As members sign up, the chamber sends the coach first name, last name, business name, phone number, and email address.

11:22 – Add Them to Group Coaching
The coach adds the new member to group coaching and then reaches out to schedule the one-to-one assessment.

11:53 – Building Trust
The assessment begins the trust-building process and gives the coach a deeper relationship with the business owner.

12:33 – Do Not Build a Separate Chamber Program
Zoe warns coaches not to create a brand-new program. Use the tools already available.

13:10 – Experience Group Coaching First
Zoe recommends attending Monday Group Coaching so coaches understand what they are offering.

13:22 – Give Chamber Leaders Access
Zoe gave access to the chamber president and marketing manager so they could experience the software and group coaching.

13:53 – Simple Chamber Offer
The offer includes weekly business growth workshops, portal access, replays, implementation tools, and a one-to-one assessment.

14:43 – Pricing Depends on the Chamber
Zoe notes that her local chamber is inexpensive, so a $99/year add-on may make sense there, but pricing depends on the specific chamber.

15:13 – Assessment Timing Question
Bill asks whether the one-to-one assessment happens before group coaching or after members join.

15:13 – Assessment Happens After Signup
Zoe recommends reaching out within 24 hours after the member signs up and setting up the assessment.

15:40 – Joining the Chamber First Question
Rick asks whether someone should join the chamber before presenting this offer.

16:08 – Negotiate Based on Value
Zoe explains that she was not a current member and the chamber offered her a free membership in exchange for the value she was providing.

17:16 – Existing Members Can Barter Too
If the coach is already a member, they can still negotiate based on the value they are bringing.

17:34 – Chamber Tier Example
Rick mentions his chamber has tiers ranging from $400 to $12,000 per year.

18:00 – Add-On or Tier Benefit
The offer can be used as an add-on, included in higher tiers, or used to encourage members to upgrade.

18:57 – Use PAS Strategies on the Chamber
Zoe suggests thinking through bundling, pricing, offers, and drip campaigns for the chamber itself.

20:54 – Blog Content for the Chamber
Zoe recommends creating weekly blog posts based on the group coaching topic so the chamber can reuse the content.

21:37 – Make It Easy for the Chamber
The coach should provide content the chamber can repurpose into social posts, newsletters, events, and articles.

22:00 – Physical Promotion
If the chamber has space, coaches can provide brochures, signage, banners, or rack cards.

23:00 – Every Enrolled Member Enters Your Ecosystem
Each member who signs up becomes a contact inside the coach’s PAS/FBS ecosystem.

23:35 – Relationship and Conversion Path
The coach uses the assessment and follow-up to build a relationship and convert the right people into clients.

24:00 – Repeat With Other Partners
The same model can work with accounting firms, business brokers, BNI groups, and other referral partners.

25:00 – Activate Group Coaching
Zoe explains that coaches who do not have group coaching active need to request or sign up for it.

26:03 – Add Members to Group Coaching
Zoe shows how to add existing contacts to the group coaching area.

26:31 – Group Coaching Drip Reminders
Members added to group coaching receive weekly reminders, live session reminders, and follow-up emails.

27:00 – Simple Outreach After Signup
A coach can introduce themselves by saying the member has been added to the group coaching program through the chamber and then invite them to schedule their assessment.

28:40 – CRM Integration Question
Peter asks whether group coaching is currently integrated with the FBS/CRM side.

29:19 – Landing Page Need
Peter asks about having a landing page where people can register and then be added to the system.

30:20 – Events Page Possibility
Zoe shows the current events page concept and discusses a possible standard landing page for group coaching.

31:42 – Support Team Exploring Logistics
The support team is looking at how to streamline a done-for-you event or group coaching landing page.

32:34 – No Current Drip Campaign in FBS
Gary confirms there is not currently a drip campaign inside FBS for this group coaching flow, but it can be taken back for review.

34:23 – Why Price Annually
David asks why Zoe frames pricing annually instead of around the 12-week cycle.

34:24 – Keep Pricing Simple
Zoe says she simplified pricing to avoid operational friction and positions it as 52 weeks of learning.

35:38 – Repetition Adds Value
If someone misses a topic, it will come back around. Repeating strategies throughout the year lets members improve incrementally.

37:07 – PAS Included in the Add-On
The one-to-one PAS/business assessment is included as part of the add-on benefit.

38:30 – Incremental Improvement Frame
Gary adds that group coaching is about small incremental improvements, not trying to boil the ocean.

39:41 – Free vs. Paid Discussion
David asks whether the chamber keeps all revenue or whether the coach receives a portion.

40:22 – Chamber Keeps Revenue in Zoe’s Model
Zoe says her current pitch lets the chamber keep the revenue in exchange for distribution and access to members.

41:42 – Value-for-Value Exchange
The coach provides the education and tools. The chamber provides access, promotion, and member distribution.

43:54 – Discount or Revenue Split Question
Ty asks about offering a discounted version through the chamber and splitting revenue.

44:34 – Avoid Operational Friction
Zoe cautions that a revenue split can create extra accounting and operational work.

45:52 – How the Chamber Gets Paid
The chamber charges members directly through its own process, then sends the coach the contact information.

47:51 – Use FBS Forms Instead of Google Forms
Gary suggests using an FBS form instead of a Google Form so contacts go directly into the CRM.

48:29 – Promo Code Idea
Ty suggests a promo code or chamber-specific signup path, though the group continues discussing simpler implementation options.

49:13 – Tier Upgrade Clarification
Christopher clarifies that the chamber may use the benefit to encourage members to upgrade tiers.

50:25 – Enrolling the Member
The chamber signs the member up, and the coach enrolls them into group coaching and contacts them about the assessment.

52:39 – Entry Point for Other Partnerships
Christopher says this strategy could become an entry point for several partner relationships.

53:03 – Nurture Beyond Group Coaching
Once members are in the coach’s ecosystem, they can be invited to other workshops, trainings, and events.

54:40 – Chamber Pricing Clarification
Bill asks whether the chamber increases tier pricing or chooses its own add-on fee. Zoe confirms the chamber decides pricing.

55:48 – Participation Question
Rick asks about expected participation rates from chamber members.

56:09 – Participation Data Not Available Yet
Zoe says she just negotiated this and will keep the group posted as it rolls out.

56:28 – No Live Workshop Required
Zoe clarifies that this strategy uses Done-for-You Group Coaching, not necessarily live in-person workshops.

57:16 – Lead Gen Machine
Zoe summarizes the strategy as a lead generation machine that gives coaches access to members through an existing organization.

58:19 – Call New Members Quickly
Zoe says to contact new members quickly, ideally within 24 hours, because time kills deals.

59:22 – Peter’s Experience With Similar Models
Peter shares that he has done similar work with recorded and live trainings.

59:50 – Use Chamber Association for Credibility
Peter says being associated with the chamber elevates the coach and separates them from other coaches.

1:00:31 – Closing
Gary says the slides will be posted with the recording in the PAS software under Events and Weekly Meetings.

Five Key Takeaways

• The chamber strategy works best when the coach offers value as a member benefit, not when asking the chamber for leads.
• Done-for-You Group Coaching can become a lead generation and nurture engine when paired with a one-to-one assessment.
• The chamber gets new member value and potential revenue. The coach gets distribution, visibility, and assessment conversations.
• Keep the setup simple. Do not build a separate chamber program when the tools already exist.
• The first follow-up matters. Call the new member within 24 hours and get the assessment scheduled.

Notable Quotes

“Use your chamber to double your lead list and become your local expert with zero dollars in ad spend.”

“I want to help the community.”

“Can we provide that as a benefit to the members?”

“It costs them nothing.”

“Never position this as a webinar. It’s a workshop.”

“Don’t build this as a separate chamber program.”

“Borrowing somebody else’s audience.”

“Give your chamber something of value.”

“It’s a lead gen machine.”

“Time kills all deals.”

Action Steps from the Call

1. Identify a chamber, BNI group, accounting firm, business broker, or networking organization to approach.
2. Review whether you already have Done-for-You Group Coaching activated.
3. Attend Monday Group Coaching so you understand the member experience.
4. Do not ask the chamber for leads.
5. Position group coaching as a member benefit.
6. Explain that the chamber can charge for it as an add-on or include it in a membership tier.
7. Let the chamber decide its pricing.
8. Consider letting the chamber keep the revenue in exchange for promotion and distribution.
9. Offer weekly business growth workshops.
10. Include portal access, replays, and implementation tools.
11. Include a one-to-one business assessment as part of the benefit.
12. Give chamber leadership access so they can experience the program.
13. Walk chamber leadership through the software and assessment process.
14. Make it easy for the chamber to promote the benefit.
15. Create weekly blog posts tied to the group coaching topics.
16. Let the chamber repurpose your content into emails, social posts, newsletters, and event listings.
17. Provide brochures, flyers, banners, or rack cards if the chamber allows physical promotion.
18. Create a simple sign-up process for chamber members.
19. Use an FBS form if possible so contacts flow into your CRM.
20. Ask the chamber to provide first name, last name, business name, phone number, and email.
21. Add each new member to group coaching.
22. Contact each new member within 24 hours.
23. Schedule the one-to-one assessment quickly.
24. Use the assessment to build trust and identify deeper opportunities.
25. Add members to your broader nurture ecosystem.
26. Invite them to other workshops and events when relevant.
27. Repeat the model with other partner organizations if it works.

Resources & Tools Mentioned

• Workshop Wednesday
• Chamber of Commerce
• Networking Groups
• BNI
• Done-for-You Group Coaching
• Monday Group Coaching
• PAS / Profit Acceleration Software
• FBS / Focused Business Suite
• Group Coaching Portal
• One-to-One Business Assessment
• Weekly Workshops
• Business Growth Workshops
• Member Benefit
• Add-On Service
• Chamber Tiers
• Chamber Email Blasts
• Chamber Event Calendar
• Chamber Social Media
• Chamber Newsletter
• Blog Content
• Brochures
• Flyers
• Banners
• Rack Cards
• FBS Forms
• Google Forms
• CRM
• Landing Page
• Live Events Page
• Payment Button
• Drip Campaign
• Flash Coaching
• Business Brokers
• Accounting Firms
• Referral Partners
• JV Partners
• Profit Acceleration Assessment
• Advisor Support