Celebrating Excellence & Unveiling 2025 Coaching Tools

Call Date

December 18, 2025

Primary Topics

Call Description

The 2025 Focused.com Awards & Updates call brought together the coaching community to celebrate outstanding achievements, share real-world advice, and introduce significant software advancements. The session featured live interviews with award-winning coaches, each offering practical tips for growth, resilience, and innovation. Major updates to the PAS platform—including the AI Coaching Dojo, onboarding improvements, new branding options, and enhanced group coaching resources—were demonstrated. The call concluded with announcements of upcoming events and a focus on building a stronger, more connected coaching community.

Why this call matters

  • Showcases proven strategies from top-earning and resilient coaches.

  • Reveals new PAS and AI tools to streamline client results and coach productivity.

  • Highlights the power of community, mentorship, and ongoing learning.

  • Provides actionable advice for overcoming mindset, sales, and business challenges.

  • Inspires coaches to leverage live events, group programs, and platform resources for growth.

Key Points:

  1. Opening & Community Energy (00:00) – Setting the tone for engagement and participation; importance of raising energy in virtual and live settings.
  2. Coach Spotlights: Revenue & Advice (09:19, 13:36, 14:07, 16:05, 18:14, 21:33) – Multiple coaches share their journeys, revenue milestones ($20K–$75K/month), and key advice: “find your people,” “follow the system,” “overcome limiting beliefs.”
  3. Honoring Adrian Olsh (26:11) – Emotional tribute to a foundational leader; the significance of the Adrian Olsh Award.
  4. 2025 Platform Updates & AI Tools (33:31–50:19) – Walkthrough of new PAS features: AI Coaching Dojo, onboarding, branding, group coaching, strategy guides, social media templates, and the updated simulator.
  5. Award Presentations & Acceptance Insights (51:16–1:58:02) – Community, Live Event, Innovator, Rookie, Licensee, Resilience, and Coach of the Year awards; each winner shares tactical advice and inspiration.
  6. Financial Training Impact (1:39:45) – Multiple coaches credit financial training for doubling or quadrupling their revenue.
  7. Resilience & Mindset (1:29:14, 1:35:13) – Stories of overcoming adversity, health challenges, and mindset blocks to achieve business success.
  8. Upcoming Events & Lead Generation Mastery (1:58:28–2:06:18) – Announcements for Virtual Business Coaching Mastery (lead gen focus), Phoenix and Philadelphia meetups, and the importance of ongoing community engagement.

Key Takeaways:

  • Leverage Community: Surround yourself with other coaches for support, accountability, and growth.

  • Use the Tools: Master the PAS simulator, AI Coaching Dojo, and new resources to deliver client results and differentiate your practice.

  • Consistency Wins: Regular live events and group coaching drive revenue and authority.

  • Mindset Matters: Address limiting beliefs and skill gaps; seek coaching for yourself when needed.

  • Financial Mastery: Apply the financial training to manage your business like a pro and boost profitability.


Notable Quotes:

  • “You have to immerse yourself into the process. Stop the inner critic from hijacking you and telling you, you can’t do this.” — Phil Gilkey’s

  • “Follow the system. That’s my big piece of advice.” — Rivers

  • “Presentation without demonstration is merely conversation.” — Phil Calandra

  • “Manage your profit and loss like a hawk. I mean, weekly.” — Cheryl Texera

  • “Don’t give up and don’t forget about cash flow.” — Rob Cushard


Action Steps from the Call:

  1. Update your PAS software branding and onboarding for a stronger client experience (38:48).
  2. Practice with the AI Coaching Dojo to sharpen your skills and create done-for-you assets (40:08).
  3. Download and use the new strategy guides and social media templates for client acquisition (45:01).
  4. Enroll in or revisit the financial training to improve your business management (1:39:45).
  5. Register for the Virtual Business Coaching Mastery event to master lead generation (1:58:41).

Resources & Tools Mentioned:

  • Profit Acceleration Software (PAS): Core platform for business diagnostics and client ROI.

  • AI Coaching Dojo: 21 AI agents for skill-building, objection handling, and asset creation.

  • AI Coach Assist: AI-powered support for strategy and implementation.

  • Simulator: Updated, mobile-friendly business impact tool.

  • Onboarding & Certification: Streamlined process including simulator certification.

  • Strategy Guides & Templates: Industry-specific, editable resources for lead gen and fulfillment.

  • Group Coaching Portal: Done-for-you group coaching and marketing materials.

  • Financial Training: Step-by-step program for mastering business financials.

Upcoming Call Schedule

Stay up to date on all upcoming Ask the Expert sessions and coaching calls. Plan ahead and never miss valuable live training.

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