Digital Marketing Tactics for Coaches’ Growth
Call Date
Primary Topics
Call Description
This Ask the Expert session dives into actionable digital marketing strategies tailored for business coaches. The discussion covers optimizing LinkedIn profiles, leveraging group coaching (done-for-you), and using video and content repurposing to maximize reach. Real-world case studies and examples illustrate how to generate consistent leads, build authority, and move prospects from social platforms into your CRM. The call also explores the importance of targeting the right audience, using testimonials, and making digital marketing manageable and effective for coaches at any stage.
Why this call matters
-
Shows how to get more leads weekly with simple, consistent digital tactics.
-
Breaks down video and content strategies that any coach can implement.
-
Demonstrates how to use group coaching to scale without extra work.
-
Offers practical ways to repurpose content for greater reach and shelf life.
-
Provides real examples and scripts for moving prospects from social to CRM.
Key Points:
- LinkedIn Profile Optimization (01:06) – Tips for using AI, testimonials, and calendar links to enhance your LinkedIn presence and attract leads.
- Premium List Targeting (02:34) – Why targeting premium members on LinkedIn yields better outreach results.
- Event-Based Lead Generation (03:02) – How registering for virtual events enables direct messaging to prospects without connections.
- Done-For-You Group Coaching Overview (07:52) – Explanation of Focused.com’s group coaching offer and how coaches can leverage it for revenue and client results.
- Digital Marketing Elements & Strategy (12:48) – Interactive discussion on what counts as digital marketing and why strategy trumps doing “everything.”
- Audience Targeting & Platform Fit (19:07) – The importance of matching your content and channels to your ideal client profile for better engagement.
- Content Repurposing & Consistency (27:14) – How to create, repurpose, and schedule content to maintain consistency and maximize impact.
- Top 20 Questions Content Framework (28:18) – Using the 10 most common and 10 “should ask” client questions to drive digital content creation.
- De-Platforming & CRM Capture (35:16) – Tactics for moving prospects from social media into your CRM using landing pages and lead magnets.
- Case Studies: Dollar Shave Club & Social Proof (49:50, 58:44) – Real-world examples of low-budget, high-impact digital marketing and video testimonials.
- Video & Informal Content Examples (1:05:08) – Demonstrations of quick, informal videos that drive engagement and build trust.
- Takeaways & Mindset (1:19:00) – Encouragement to be consistent, informal, and not overthink content creation; “anyone can do this.”
Key Takeaways:
-
Repurpose Content: One piece of content can be used in multiple formats and platforms over time.
-
Video Works: Short, informal videos build trust and engagement—perfection is not required.
-
Target Your Audience: Focus on channels and groups where your ideal clients actually spend time.
-
Leverage Group Coaching: Use done-for-you programs to scale your impact and revenue.
-
Move Prospects to CRM: Always have a call-to-action that brings leads off social and into your list.
Notable Quotes:
-
“You can do anything, but you can’t do everything.”
-
“If you just get one more solid lead per week, that’s 52 per year.”
-
“Repurposing is what the big guys do—they use everything over and over again.”
-
“Fame is easy. Monetizing it isn’t.”
Action Steps from the Call
- Update your LinkedIn profile with testimonials, calendar links, and a featured section graphic (see 01:06).
- List your top 10 client questions and 10 “should ask” questions to drive your next month of content (see 28:18).
- Record and post a short video answering a common client question—keep it under 2 minutes (see 33:55).
- Repurpose an existing long-form video into 3–5 short posts for different platforms (see 35:16).
- Use group coaching offers to invite prospects and clients, leveraging Focused.com’s done-for-you system (see 07:52).
Resources & Tools Mentioned:
-
LinkedIn – For profile optimization, lead generation, and content posting.
-
Canva – For creating featured graphics and QR codes.
-
FBS Simulator – Used as a lead magnet and to move prospects into your CRM.
-
AI Video Editing Tools – For chopping and repurposing long-form video content.
-
Focused.com Done-For-You Group Coaching – Scalable group coaching delivery system.
-
CRM – For capturing and nurturing leads from digital channels.
You may also like…
Use the Three Exit Doors
This Exit Acceleration call teaches coaches how to move exit conversations beyond vague follow-up. BJ introduces the three exit doors: a deeper conversation, the online Exit Readiness Score, and the Exit Readiness Challenge. Coaches learn how to ask better questions, listen for owner signals, make a clear invitation, and use the Coaching Dojo to prepare stronger exit conversation starters.
Build Local JV Partners
This Get Your First Client call teaches coaches how to build powerful local joint venture relationships. BJ walks through a step-by-step JV Strategy Workbook that helps coaches define their ideal client, identify who hears about that client’s problems first, score potential partner categories, create value statements, and build a real partner list. Karl reinforces the importance of planning, reciprocity, memorable elevator pitches, and Dream 100 thinking.
Launch Profitable Service Businesses
This Launch Factory call introduces coaches to Launch Acceleration as the Start component of Profit Acceleration OS. BJ explains why service-based businesses are the focus, how Launch can become a gateway into long-term coaching, how to start conversations with aspiring entrepreneurs, and how to use the Launch Right quiz. Tori also walks through the marketing materials inside each kit and the Launch Marketing Suite, including the website, CRM, campaigns, onboarding, support, and 40% recurring affiliate opportunity.